Our Standard
We can’t borrow authority. So we’re specific instead.
No heritage, no press, no reviews yet. Here’s exactly what that means, and what we do instead.
How products are developed
VALEDRIA formulates its own fragrances with dedicated perfumery partners rather than reselling existing brands. Every composition goes through formal safety documentation before it reaches a product page: an IFRA certificate of conformity, a full allergen declaration, a safety data sheet, and a certificate of analysis per batch. None of this is optional, and none of it is outsourced to a supplier’s word alone.
What testing means here
We will not describe a product as tested unless we can name what was tested and by whom. Before launch, every fragrance will carry stability testing and packaging-compatibility testing results, on file and available on request. We will not use the words “clinically proven,” “dermatologically tested,” or “hypoallergenic” unless we can produce the study behind them.
Who’s responsible
Every product page will name the responsible entity and country of origin required in your market — the business legally accountable for what’s in the bottle, not a marketing entity one step removed from it. This is a regulatory requirement in every market we plan to sell into, and we treat it as a trust signal, not paperwork.
Full ingredient disclosure
Every product will list its complete INCI ingredient list on its own page, in full, not summarised. If you want to check a formulation against an allergy or a personal standard before buying, you’ll be able to, without asking us first.
What we don’t claim, and why
We are not certified organic, cruelty-free, or clean. We haven’t sought those certifications, because we’re not yet in a position to evidence them honestly — and a certification you can’t back up is worse than not having one.
If that changes, you’ll see it stated plainly, with the certificate behind it. Until then, this page is the closest thing we have to a guarantee: we’ll tell you what’s true, and we’ll tell you what isn’t yet.